Mr. Hirsch has been active in the Music Industry since 1999.  At that time he became a Principal in Acts Records Group, Ltd., a Gospel Music company based in Chicago, IL..  During his tenure there, Mr. Hirsch helped Acts Records become one of  the leading Urban Contemporary Gospel Labels.   Mr. Hirsch helped produce projects for such nationally known groups as: The St. Sabina Levites, Joyce Hurley, & Micah & Urban Cru.

Act 2 Records represents Mr. Hirsch's venture into the secular music scene.  His vision/goal is to create a company whereby new artists will have a vehicle to develop their talents & skills to the point where they can progress to the next level in the industry.   In essence, Act 2 Records is a conduit for talent for the Major Labels.  In simple terms, the Label will serve as a Farm System or Minor Leagues for Artists, and allow them the time to develop their skills so that they can succeed at the next level.

Prior to joining Acts Records,  Mr. Hirsch was a successful entrepreneur, owning and managing a successful Distribution Company in the Chicago Area, and eventually selling that enterprise in 1998.

Mr. Hirsch has an MBA from The University of Illinois, with areas of concentration in Finance & Marketing, and a BA degree from The University of Wisconsin with an emphasis in Political Science.

Mr. Hirsch grew up and lived in Chicago, Illinois, and upon starting Act 2 Records relocated to the Philadelphia area, where he currently resides.